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We turn data into a competitive advantage-fast.

Day5 Analytics changes the way your organization does business.
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Machine Learning happens on Day5.

A colloquial saying in data science is that companies spend 80% of their time simply collecting and preparing data for machine learning, and only 20% using it for insight.
Data quality, reliability, accuracy, and appreciation are the keys to the successful application of machine learning in any organization.

We accelerate clients to their full analytical potential by 

  • understanding the intricacies of their businesses,
  • creating solid data foundations, and 
  • deploying custom solutions.
Discover How

Meet your data evolution expert

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Paras Gupta

CEO and Founder
With over a decade of experience spanning three continents and at several B2B and B2C companies, he has experienced enterprise data and analytics at all stages of data maturity.
He is passionate about helping companies understand and leverage the existing data opportunity to drive their business growth.
As a lifelong learner, he is keen to empower his clients with data knowledge, self-sufficiency, and automation, and change the way they do business.
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Iti Bansal

VP Business Transformation
Iti is a transformation and operations leader who helps organizations translate strategy into execution through scalable operating models and disciplined delivery.
With 20 years of experience across technology and regulated environments, she has led enterprise PMOs, product and service launches, and large-scale transformation initiatives spanning AI enablement, cost optimization, and workflow redesign.
She focuses on bringing clarity, structure, and momentum to complex cross-functional programs that drive measurable business impact.

We work with knowledge leaders

We keep hitting refresh

With the speed of change of technology, we know how important it is to stay abreast of new developments to ensure our clients have the latest, cutting-edge technology.
This is why, in addition to our software partners, we work with leading universities to ensure we are marrying emerging business insights with technology advancements.
Universities we collaborate with include:

Smith School of Business

Queen’s University

Rotman School of Management,

University of Toronto

Schulich School of Business,

York University

University of Waterloo

Waterloo

Let’s turn your data into your competitive advantage.

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